Brand Marketing for F&B Brands
Brand Marketing
We build brands and drive growth in the Indian market
Launching in India needs more than shelf space – it needs positioning, visibility and channel activation. Bay 16 builds your brand's presence across retail, HORECA and digital channels with market-entry strategy and trade marketing that converts.
From packaging localisation to in-store promotions, we handle the marketing engine while you focus on your product.
Market Entry Strategy
Positioning, pricing and channel strategy tailored to India.
Brand Positioning
Sharp, localised messaging that resonates with Indian consumers.
Retail Activation
Launch programmes, planograms and in-store visibility.
HORECA Engagement
Chef demos, sampling and institutional brand building.
Trade Promotions
Schemes and promotions that move stock and build loyalty.
Consumer Awareness
Campaigns that create demand before and after launch.
Discovery
We study your brand, category and competition in India.
Strategy
Positioning, pricing and a channel plan tailored to the market.
Activation
Retail & HORECA launches, trade promotions and visibility.
Scale
Performance reviews and expansion into new cities and channels.
01Do you work with brands new to India?
02Which channels can you activate?
03How do you measure marketing success?
Let's Build Your
Distribution Network
Partner with Bay 16 and grow your business across India.